Meta Ads Forecast Studio
Campaign setup
Creative quality — Average
Offer strength — Medium
Landing page quality — Average
CAMPAIGN HEALTH
QUALITY: AVERAGE
CONFIDENCE 90%
Budget: ₹50,000 total · ₹1,667/day · ₹50,000/month
Estimated performance · Lead Generation — Website Leads
Impressions
3,84,025
Likely range: 3,33,934.4 – 4,26,694.0
Reach
1,72,295
Frequency
2.23x
Clicks
5,052
CTR
1.32%
Effective CTR
1.32%
after fatigue decay
CPC
₹10
CPM
₹130
Leads
404.1
Likely range: 225.7 – 584.3
CPL
₹124
Est. customers
80.8
CAC
₹619
Revenue
₹1,61,652
ROAS
3.23x
Audience saturation
77%
Creative fatigue index
0%
Every figure above is a statistically modeled estimate from benchmark ranges and your inputs — not a guaranteed outcome. See the scenario table below for the realistic range.
Funnel
Impressions3,84,025
Clicks5,052
Leads404
Budget sensitivity — leads vs cost per result
Scenario comparison
| Scenario | CPM | CTR | Leads | Cost/result |
|---|---|---|---|---|
| Worst case | ₹169 | 0.79% | 112.3 | ₹445 |
| Conservative | ₹150 | 1.06% | 225.7 | ₹222 |
| Expected | ₹130 | 1.32% | 404.1 | ₹124 |
| Aggressive | ₹117 | 1.52% | 584.3 | ₹86 |
| Best case / Optimistic | ₹104 | 1.72% | 823.5 | ₹61 |
Live simulation — manual overrides
CTR %1.32%
CPM (₹)₹130.20
Conversion rate %8.00%
What-if presets
Goal seek & reverse calculator
Budget needed: ₹61,861 total (₹2,062/day)
Expected reach: 1,88,512 · frequency 2.52x
At current CTR 1.32%, CPM ₹130, conversion rate 8.00%.
Expected reach: 1,88,512 · frequency 2.52x
At current CTR 1.32%, CPM ₹130, conversion rate 8.00%.
AI recommendation panel
Creative quality is set low. This is typically the single highest-leverage lever for lowering CPL/CAC — worth prioritizing over a straight budget increase.
Offer strength is weak. Even strong creative and targeting will underconvert against a weak offer — consider sharpening the value proposition.
Base CPM/CTR/CVR rates are calibrated to publicly reported 2025-2026 Meta/Facebook ads benchmark data for the Indian market (WordStream, LocaliQ, Triple Whale industry reports; UpGrowth, VGraple, MegaDigital India cost studies). They are directional midpoints, not a guarantee — real account performance varies with creative, account history and seasonality (e.g. CPMs commonly rise 30-60% in Oct-Dec). Replace any rate with your own account data using the manual overrides above.
Treat "Expected" as the central estimate and the scenario table as the realistic range, not a single-point prediction.